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Instagram Marketing: A Preface
When Instagram first popped on top of the scene last 2010, it absolutely was just like any other social platform: filled up with selfies, pets, and pictures of food.

Fast-forward to 2022 and Instagram’s transformation from your simple photo sharing app to some full-on marketing channel is practically complete.

Just examine some of the platform’s newest features! Within the last year alone, Instagram has released lots of new tool for businesses, including advanced analytics, shoppable Instagram posts, and new ways to drive traffic from Instagram Stories, and also the new standalone video platform, IGTV.

Regardless of whether you work in ecommerce, education, or media and publishing, it pays to construct a name on Instagram. Though if you actually want to succeed, you need to know the platform (along with your audience) in and out, including what type of content resonates most, how to construct an Instagram Stories strategy, and ways to track your metrics and KPIs.

Why Instagram Marketing is vital to Ecommerce Success
You know how great Instagram is good for sharing pics and vids with the friends, but it’s also a terrific channel for ecommerce marketing. So why?

Well, an understandable reason is Instagram’s format. Because of this visual nature, Instagram holds massive opportunities for ecommerce businesses seeking to showcase their goods. Whether through regular photos, videos, or Instagram Stories, numerous businesses have learned that creating a visual presence on Instagram can hugely compliment their ecommerce marketing.

There’s even the proven fact that Instagram users tend to be engaged compared to average social media user. Even though trends do seem to demonstrate that Instagram engagement is dropping, the platform is still producing higher engagement rates for businesses in comparison with both Twitter.

But Instagram users will be more than only engaged – they’re also commonly internet buyers. In accordance with a recent study, 72% of Instagram users report making a purchase decision after seeing something on Instagram, with more popular categories being clothing, makeup, shoes, and jewelry.

This shopping mindset makes Instagram users an ideal audience because they’re high-intent and quick to convert.

One more reason Instagram can be so great for ecommerce is due to the woking platform itself. Instagram has introduced a bunch of new business-facing tools – and there’s definitely more into the future! Whether through links in Instagram Stories or shoppable Instagram posts, in time a number of our shopping on the web experiences will start (and end) on Instagram.

All this said, it could be an oversight to consider that merely since you don’t sell ecommerce products your business doesn’t belong on Instagram! Beyond its unique power to move products, Instagram can also be a terrific location for businesses to create brand awareness and repair with new audiences (and customers).

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